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Now, more than 20 years since its initial release, John Fiske's
classic text Media Matters remains both timely and insightful as an
empirically rich examination of how the fierce battle over cultural
meaning is negotiated in American popular culture. Media Matters
takes us to the heart of social inequality and the call for social
justice by interrogating some of the most important issues of its
time. Fiske offers a practical guide to learning how to interpret
the ways that media events shape the social landscape, to contest
official and taken-for-granted accounts of how events are
presented/conveyed through media, and to affect social change by
putting intellectual labor to public use. A new introductory essay
by former Fiske student Black Hawk Hancock entitled 'Learning How
to Fiske: Theorizing Cultural Literacy, Counter-History, and the
Politics of Media Events in the 21st Century' explains the
theoretical and methodological tools with which Fiske approaches
cultural analysis, highlighting the lessons today's students can
continue to draw upon in order to understand society today.
Now, more than 20 years since its initial release, John Fiske's
classic text Media Matters remains both timely and insightful as an
empirically rich examination of how the fierce battle over cultural
meaning is negotiated in American popular culture. Media Matters
takes us to the heart of social inequality and the call for social
justice by interrogating some of the most important issues of its
time. Fiske offers a practical guide to learning how to interpret
the ways that media events shape the social landscape, to contest
official and taken-for-granted accounts of how events are
presented/conveyed through media, and to affect social change by
putting intellectual labor to public use. A new introductory essay
by former Fiske student Black Hawk Hancock entitled 'Learning How
to Fiske: Theorizing Cultural Literacy, Counter-History, and the
Politics of Media Events in the 21st Century' explains the
theoretical and methodological tools with which Fiske approaches
cultural analysis, highlighting the lessons today's students can
continue to draw upon in order to understand society today.
The authors recontextualize contemporary sociological theory to
argue that in recent decades sociology has been deeply permeated by
a new paradigm, conflict constructionism. Their analysis integrates
and sheds new light on eight prominent domains of recent social
thought: the micro-level; discourses, framing, and renewed interest
in signs and language; the construction of difference and
dominance; regulation and punishment; cultural complexity and
transculturation; the body; new approaches to the role of the
state; and a consistent conflict perspective. The paradigm combines
elements of both social construction theory and conflict theory. It
has deep roots in critical theory and more recent links to
postmodernism. It is associated with postmodern social thought,
although it is less radical and more adaptable to empirical inquiry
than postmodernism. The authors tie their new conceptualization of
social theory to contemporary applications of social theory in
everyday life. Features of this text:
Rethinking Contemporary Social Theory outlines a new theoretical
paradigm emerging from out of social construction theory, conflict
theory, Marxism and critical theory and argues that these insights
are redefining social theory as a whole. The authors select ten
fields within sociology and in each one trace the reception and
impact of the new paradigm. The fields include gender, sexuality,
race/ethnicity, media and the sociology of family life. Drawing on
Thomas Kuhn's The Structure of Scientific Revolutions, the authors
identify causes for this paradigm shift, which include the
contributions of specific individuals, the general intellectual
climate and various social changes such as globalisation and
neoliberalism.
Now, more than 20 years since its initial release, John Fiske's
classic text Power Plays Power Works remains both timely and
insightful as a theoretically driven examination of the terrain
where the politics of culture and the culture of politics collide.
Drawing on a diverse set of cultural sites - from alternative talk
radio forums, museums, celebrity fandom, to social problems such as
homelessness - Fiske traverses the topography of the American
cultural landscape to highlight the ways that ordinary people
creatively construct their social identities and relationships
through the use of the resources available to them, while
constrained by social conditions not of their own choosing. This
important analysis provides a set of critical methodological and
analytical tools to grapple with the complexities and struggles of
contemporary social life. A new introductory essay by former Fiske
student Black Hawk Hancock entitled 'Learning How to Fiske:
Theorizing Power, Knowledge, and Bodies in the 21st Century'
elucidates Fiske's methods for today's students, providing them
with the ultimate guide to thinking and analyzing like John Fiske;
the art of 'Learning How to Fiske'.
Now, more than 20 years since its initial release, John Fiske's
classic text Power Plays Power Works remains both timely and
insightful as a theoretically driven examination of the terrain
where the politics of culture and the culture of politics collide.
Drawing on a diverse set of cultural sites - from alternative talk
radio forums, museums, celebrity fandom, to social problems such as
homelessness - Fiske traverses the topography of the American
cultural landscape to highlight the ways that ordinary people
creatively construct their social identities and relationships
through the use of the resources available to them, while
constrained by social conditions not of their own choosing. This
important analysis provides a set of critical methodological and
analytical tools to grapple with the complexities and struggles of
contemporary social life. A new introductory essay by former Fiske
student Black Hawk Hancock entitled 'Learning How to Fiske:
Theorizing Power, Knowledge, and Bodies in the 21st Century'
elucidates Fiske's methods for today's students, providing them
with the ultimate guide to thinking and analyzing like John Fiske;
the art of 'Learning How to Fiske'.
"Perhaps," wrote Ralph Ellison more than seventy years ago, "the
zoot suit contains profound political meaning; perhaps the
symmetrical frenzy of the Lindy-hop conceals clues to great
potential power." As Ellison noted then, many of our most mundane
cultural forms are larger and more important than they appear,
taking on great significance and an unexpected depth of meaning.
What he saw in the power of the lindy hop - the dance that Life
magazine once billed as "America's True National Folk Dance" -
would spread from black America to make a lasting impression on
white America and of fer us a truly compelling means of
understanding our culture. But with what hidden implications? In
"American Allegory", Black Hawk Hancock offers an embedded and
embodied ethnography that situates dance within a larger Chicago
landscape of segregated social practices. Delving into two Chicago
dance worlds, lindy hop and steppin', Hancock uses a combination of
participant observation and interviews to bring to the surface the
racial tension that surrounds white use of black cultural forms.
Focusing on new forms of appropriation in an era of
multiculturalism, Hancock underscores the institutionalization of
racial disparities and offers wonderful insights into the
intersection of race and culture in America.
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